Products and services
Everything we offer has a place in the Selling to Humans model, which turns sales strategy into action. Select a stage on the model to see what it covers, or read through the six stages below.
The Selling to Humans model
Every product and service we offer has a place in the Selling to Humans model: two loops of three stages, on a shared foundation. The left loop sets your sales strategy and structure. The right loop brings it to life with your buyers. Select any stage to see what it covers and how we deliver it.
A figure of eight, not a straight line. What you learn from the buyers you win and lose flows back into the choices on the left, so the programme keeps sharpening instead of resetting.
Stage 01 · Sales strategy & structure
Where do we play, and where do we deliberately not?
The outcome: We work through this stage with you directly: your business today, your market, and where you can win. The outcome is a clear choice of target segments, an ideal customer profile and the markets to step back from.
Stage 02 · Sales strategy & structure
How do we structure, plan and equip people to deliver?
What you get: A sales operating model that fits your strategy: clear roles, aligned incentives, a steady planning rhythm and tools the team actually uses.
Stage 03 · Sales strategy & structure
How do we get in front of the right buyers?
What you get: A focused route to market: shared qualification criteria, the right mix of channels and partners, and a sales motion matched to how your customers buy.
Stage 04 · Customer driven implementation
“Do you understand me, not just my company?”
What you get: Personas built from real buyer conversations, a value proposition for each that stands up against the competition, and a map of the buying journey your team can sell to.
Stage 05 · Customer driven implementation
“Are you ready to help me buy?”
What you get: A sales approach that helps buyers make the right choice instead of selling to them, backed by playbooks and collateral built around your customer and a coaching rhythm that makes it stick.
Stage 06 · Customer driven implementation
“Am I still valued and important to you?”
What you get: Stronger retention and account growth: a customer success approach, account management for priority customers and a regular win/loss feedback loop.
Bring us one live deal and we will look at it together. No pitch, no obligation.
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